PORTFOLIO PROJECT - The Confident Online Presence
Freelance Midwives Website & Brand Identity
Overview of the complete responsive Website (Laptop & Mobile)
Home Page - Clear, Soft, Welcoming
Service Page - Including Image Sourcing
Service Details - Including Support in Writing Engaging Descriptions
Contact Form - To be reached immediately, enhancing User Experience
Logo Development
Client:
Freelancing Midwives for Italian Families in Germany
Project Type:
The Confident Online Presence
A full package including: Brand & Website
Platform & Tools:
Squarespace, Canva
Location:
Freiburg, Germany
From Vision to Reality:
A Website for Connection, Clarity & Confidence
Through The Confident Online Presence package, we worked together to create a full brand and website experience that gave them clarity, structure, and autonomy.
Two midwives, launching their freelance practice in Germany, needed a professional online presence that reflected their warmth, care, and expertise. They felt overwhelmed by tech, unsure of how to start, and wanted a website that was both beautiful and functional.
I don’t just build websites. I guide and empower professionals to own their online space.
From the first strategy session to post-launch support, I helped them gain clarity, feel supported, and confidently step into their new digital presence.
This reflects what I care about most: listening deeply, designing strategically, and handing back full control to the client.
My Approach
Key Deliverables
✔ Brand Discovery & Strategy
A collaborative session to define their vision, values, and audience. This strategic foundation guided all design and content decisions.
✔ Visual identity
Canva-based brand identity with a soft, calming color palette
Font pairings for approachability and clarity
A simple yet professional logo
✔ Custom Website in Squarespace
6 responsive, SEO-friendly pages: Home, About, Services, Team, Events, Contact
Designed for smooth navigation and emotional connection
Clear user paths and service explanations for client confidence
✔ Content & SEO Guidance
Page-by-page content suggestions
Collaborative review and refinement of their writing
On-page SEO set up: titles, meta descriptions, alt text
✔ Client Empowerment
1:1 recorded training session on how to manage and edit their Squarespace website
Ongoing support for all their questions and queries
The Result
High Visibility & Reach
Ranked #1 on Google for key local search terms within one week of launch—putting their services in front of the right families fast.
Confident Online Presence
A strategic, welcoming, and easy-to-manage website that feels aligned with their values and speaks directly to their ideal clients.
More Clients
After launching, they received calls and inquiries from across Germany, showcasing how strong design and messaging expand reach and build trust.
"My lifelong dream has been to have an amazing website showcasing all my expertise and knowledge. I never dreamed it would be so easy to manage and so beautiful. It was a great success right from the start, I definitely recommend working with Giorgia!"
- Midwife Rosaria - Baden-Württemberg, Germany
"I had no idea where to even start with building a website. When Giorgia delivered ours, it felt like a complete surprise! It reflects us so well: simple, clear, and sweet in both design and content.
Everyone who has seen it loved it and gave us only compliments. I would absolutely recommend this service: it saves you so much time and gives you a beautiful, professional result that satisfies both you and your clients."
- Midwife Rosaria - Baden-Württemberg, Germany
Want a Transformation Like This?
This was built through my signature “Confident Online Presence” package.
Perfect for professionals ready to elevate their brand and online visibility with clarity and confidence.