PORTFOLIO PROJECT - The Confident Online Presence
Brand & Website for a Pelvic Floor Physiotherapist
Home Page – Warm, clear, and reassuring
About – Trust through story and expertise
Service Section – Tailored, informative
Contact Page – Easy to reach, no pressure Friendly intro, contact form
Online Consultations – Accessible support for those uncertain, far away, or dealing with embarrassment.
FAQs Page – Gentle answers to unspoken questions. Dropdown sections by service type.
Studio Page – Visual, calm, and linked to Google Maps
Complete Website Overview
Business Cards – Brand-aligned and with QR code linking directly to the website
Client:
Italian Physiotherapist specializing in pelvic floor rehabilitation, manual therapy, and functional recovery, with a holistic, empathetic approach rooted in personal experience.
Project Type:
The Confident Online Presence
A full branding and website transformation, including SEO, content structure, visual identity, and Instagram templates, created for a solo professional ready to express her value online.
Platform & Tools:
Squarespace, Canva
Location:
Gavi & Ovada, Italy
From No Online Presence, to Confident & Empowered
A Website That Honors the Body and Speaks with Empathy
This was built through my “Confident Online Presence” package: for professionals who need more than just a site — they need clarity, positioning, and a brand that feels like home.
Martina came to me with a clear mission: to finally have a digital presence that reflected the depth of her work — human, competent, and clear.
Her previous website was generic and hard to update. It didn’t represent her specialty, voice, or values — and wasn’t helping patients understand what she could offer, especially in the sensitive area of pelvic floor rehabilitation.
We created a full brand and website that centers empathy, education, and trust — with a tone that’s confident yet delicate, especially when speaking to women and men dealing with intimate health issues.
I don’t just build websites. I guide professionals to take ownership of their online space with clarity, confidence, and care.
Martina’s work is based on listening: to symptoms, to stories, to the body. I knew the website had to do the same.
Together, we worked on:
Identifying her values and unique voice
Highlighting her deep specialization in pelvic floor rehab
Creating copy that reassures and educates without jargon
Structuring services clearly for very different audiences: men, women, post-surgery patients
Every choice (from warm visuals to trust-building FAQs) was intentional, designed to make visitors feel seen, not sold to.
My Approach
Key Deliverables
✔ Full Website Design (Squarespace)
Clean, responsive, mobile-first design with distinct paths for each service and audience type.
✔ Brand Identity
We started with a custom-made brand discovery questionnaire, shaped from our early conversations and designed to truly listen.
From there, we uncovered Martina’s values, voice, and vision — and developed a complete, aligned brand identity: logo, colors, fonts, tone of voice, and messaging she can now use across all channels with confidence.
✔ Strategic Copywriting
Complete content for every page, written in first person to reflect her authentic voice, especially for sensitive themes like pelvic pain, trauma, or sexuality.
✔ Content & SEO Guidance
Titles, meta descriptions, alt text, internal linking, and URL structure — with a focus on local search (“fisioterapista Gavi”, “riabilitazione pavimento pelvico donna/uomo”).
✔ Client Empowerment
1:1 training on how to manage and edit her Squarespace website, customize Instagram templates, and feel confident using Canva.
Ongoing support to answer questions and guide her every step — from "How do I post this?" to "Does this feel on brand?"
✔ Instagram Templates + Profile Setup + Business Cards
Custom Canva templates aligned with her brand identity (posts, stories, reels covers)
Handle, bio, and highlights suggestions to reflect her tone of voice and audience
Onboarding guide to help her edit and post content independently
Business cards design with integrated QR code linking to her website
The Result
High Visibility & Trust
The new website targets key local terms like “fisioterapista Gavi” and “riabilitazione pavimento pelvico,” and helps potential clients feel understood before they even book.
Stronger Connections
Content is carefully crafted to break taboos, reduce shame, and increase clarity, leading to more qualified, confident inquiries.
Empowered Brand Ownership
Martina now has full control over her brand. She knows how to update content, plan social posts, and expand services online.
Before – Feeling stuck and overwhelmed
"I felt powerless. My practice relied only on word of mouth, and I had no tools to inform people. I was behind the times.
I had no branding, website, or online presence — and social media really scared me. I didn’t feel cut out for it."
- Martina - Piemonte, Italy
During – A guided, empowering process
"Working with Giorgia was easy and clear.
She guided me with thoughtful questions that helped define my brand’s tone.
Few meetings, but impactful.
What stood out most was her ability to listen and turn the ideas in my head into something real.
I already felt represented from the first logo drafts."
- Martina - Piemonte, Italy
After – Confidence and clarity
"Now I feel more professional and aligned with the times.
The site truly reflects me — it’s simple but not basic, clear, and easy to navigate.
I’ve received great feedback from colleagues and patients: beautiful colors, strong contrast, and a well-structured layout."
- Martina - Piemonte, Italy
Want a Transformation Like This?
This project was built through my Confident Online Presence package.
Perfect for solo professionals ready to show up online with clarity, confidence, and authenticity.