PORTFOLIO PROJECT - The Confident Online Presence
Branding, Website & Visibility Strategy for an International Leadership Coach
Client:
Mariagrazia Rocchigiani, Certified Professional Co-Active Coach (CPCC, ACC) with over 20 years of experience in Organizational Development and Learning within the United Nations System.
Her coaching supports leaders, women, and professionals in rediscovering confidence, clarity, and authentic leadership.
Project Type:
The Confident Online Presence
A full brand, website, and visibility transformation for a global coach ready to build a cohesive presence that reflects her professionalism, warmth, and international credibility.
This project went far beyond design, it included strategy, naming, content creation, marketing setup, and long-term growth structure to position her as a trusted international coach.
Platform & Tools:
Squarespace, Canva, Google Search Console, LinkedIn
Location:
Dubai, United Emirates
From Great Word of Mouth Global Presence, to a Confident & Strategic Online Presence
This was built through my “Confident Online Presence” package: for professionals who need more than just a site. They need clarity, positioning, and a brand that reflects their professionalism.
When Mariagrazia reached out, she had a strong professional background but no cohesive digital identity. Her name, visual brand, and online presence didn’t yet reflect her expertise, values, or audience.
Together, we built Discover Your Light, a full brand ecosystem designed to express her essence: authenticity, awareness, and transformation.
The result?
A unified presence that combines elegance, depth, and strategic visibility, empowering her to connect with clients worldwide with clarity and confidence.
I don’t just build websites. I help professionals bring their vision to life, creating a space that feels authentic, aligned, and strategic.
Mariagrazia’s work is rooted in awareness: of self, of others, and of context.
I knew her online presence had to reflect that same sense of presence: calm, grounded, and confident.
Together, we worked on:
Defining her values, mission, and coaching philosophy, turning them into a coherent brand identity.
Crafting a name and narrative that capture her essence — Discover Your Light — a reflection of transformation and self-trust.
Developing copy that speaks with empathy and clarity, addressing both individual and organizational audiences.
Designing a clear structure for her three coaching paths: Individual, Peer & Group, and Organizational Development.
Establishing a long-term strategy to grow visibility through her blog and LinkedIn with meaningful, reflective content.
Every element — from the compass-inspired logo to the soft color palette and thoughtful tone of voice — was intentionally designed to mirror her approach:
not to sell, but to inspire awareness, confidence, and connection.
My Approach
Key Deliverables
This project covered every stage of strategy, creation, and launch:
from brand foundations to visibility setup and ongoing communication strategy.
Together, we worked on:
✔ Full Brand Identity
Logo design, color palette, typography, icons, and visual language.
A refined, international look that reflects both warmth and professionalism.
✔ Website Design (Squarespace)
A mobile-first, multilingual website with clear navigation, professional storytelling, and strong calls to action.
✔ Copywriting & Content
Complete English and Italian copy across all pages (home, about, services, FAQs, contact) SEO-optimized, authentic, and emotionally resonant.
✔ Business Cards & Brochures
Editable A4 brochures and elegant business cards aligned with her new visual identity.
✔ SEO & Analytics
Google Search Console, sitemap indexing, custom Google email domain, and visibility tracking.
✔ Visibility Strategy on Linkedin & Blog
A complete plan for maintaining long-term visibility through reflective LinkedIn content, connected to blog articles.
Includes topic ideas, AI prompts, and ready-to-use structures for posts and articles.
The Result
A Cohesive International Brand
Mariagrazia now has a unified digital identity that communicates her credibility and warmth across English, Italian, and French audiences.
Visibility & Professional Authority
With Search Console and SEO foundations, her brand is now discoverable and positioned for continuous growth.
Authentic Voice, Confident Communication
Her copy and posts now feel aligned — empowering her to connect naturally on LinkedIn and through her blog.
Empowered Brand & Online Ownership
Mariagrazia can now manage, update, and expand her brand confidently, using Canva, Squarespace, and Google tools with ease.
Want a Transformation Like This?
This project was built through my Confident Online Presence package.
Perfect for solo professionals ready to show up online with clarity, confidence, and authenticity.