Business strategist Giorgia Riola, Italian expat in Basel, planning strategic packages and client journeys for creatives and solopreneurs.

Increase your website sales & bookings

I work with professionals who already have a website, but feel it’s not supporting their business the way it should.

My approach focuses on:

  • clarifying what your website should actually do for your business

  • identifying what is blocking trust, visibility, and conversion

  • creating structure, clarity, and ease for both you and your visitors

  • building websites that are easy to manage and support long-term growth

This is not about “just making things prettier”. It’s about making your website work for you.

Book your Free Website Analysis

Start with a Free Website Analysis

If your website isn’t bringing enough inquiries, bookings, or sales, the first step is understanding why.

In this free website analysis, we:

  • review your current website together

  • identify what is not working or holding it back

  • clarify where conversion is leaking

  • define clear next steps to improve results

Ready to take the first step?

Book your Free Website Analysis

A Website made for Sales

A website that actually supports your sales & bookings

This is not about getting a new website. It’s about turning your website into a clear, sustainable and reliable sales & booking tool that:

✔ attracts the right visitors

✔ builds trust

✔ guides people toward contacting you or booking

✔ and feels easy for you to manage and grow over time

If your website exists but doesn’t actively support your business, this package is designed to change that.

What’s included: a clear, step-by-step process

This is a full, guided package. Nothing random, nothing “magic”.
Each step builds on the previous one so your website works in harmony with your business.

  • Free Website Audit (starting point)

    We start with a free audit to understand why your current website isn’t performing (or what would be critical to get right if you’re starting from scratch).

    This helps us:

    • identify what’s blocking conversions
    • avoid redesigning the wrong things
    • make sure the solution fits your real business needs

  • Business & Website Foundations

    We clarify:

    • your business goals (sales, bookings, visibility)
    • what role the website should play
    • what your visitors need to understand and trust

    This step ensures your website is built on solid ground, not assumptions.

  • Brand Alignment

    We check whether your current brand still supports your business:

    • does it communicate to your target audience?
    • does it build trust?
    • does it match where your business is now and where it wants to be - or.. is it stuck in a past that doesn’t represent you anymore?

    If needed, we adjust direction before design starts, so the website doesn’t rest on weak foundations.

  • Content & Conversion Structure

    Together, we shape:

    • clear messaging
    • logical page structure
    • content that explains your offer without confusion

    The focus here is clarity and conversion, not copy that sounds nice but says nothing.

  • Website Design (Sales-oriented)

    I design your Squarespace website to:

    • guide users naturally
    • reduce friction and confusion
    • work beautifully on desktop and mobile
    • be easy for you to update independently

    With me, design always follows purpose, never the other way around.

  • SEO, UX & Best Practices

    Your website is built following:

    • SEO best practices so it can be found online
    • User Experience principles that support trust and action
    • Accessibility guidelines to ensure everyone the same rights to enjoying your content and finding the solutions you provide
    • Clean structure for long-term performance

    Your website is built to be found, to be accessible to all and easy to use, both for you and your visitors.

  • Empowerment & Training

    With me, you’re never dependent and you won’t be left guessing. You receive:

    • personalized website walkthrough
    • recorded training sessions
    • clear explanations so you understand how things work
    • confidence to manage and evolve your website on your own

    Your website is your business tool, you need to be able to have all the power in managing it

Giorgia Riola, Italian expat and multilingual Squarespace web designer and business strategist in Basel, Switzerland, working remotely on websites, branding, and strategy for freelancers, expats, and small business owners.

Timeline & Investment

Timeline: 4–8 weeks

Once we kick off, we’ll move through brand strategy, visual identity, web design, and development step by step. With your collaboration and timely input, your full brand and website can be brought to life in 4 to 8 weeks. I’ll guide you through what I need at each stage to keep things smooth and on track.

Investment: from 1,800 CHF

Final pricing depends on scope and whether brand revision is needed. Payment plans available.

This is a complete, all-in-one solution, designed for long-term use.

Start here

If your website doesn’t feel like an asset yet, the first step is simple. We’ll review your website together and see what’s actually holding it back (calmly, honestly, and without pressure).

Book your Free Website Analysis

Some of My Clients Issues Prior to Working Together

  • “Every small update felt stressful, I was completely dependent on an expensive professional.”

    I was stuck with a website I couldn’t update myself, and every small change felt stressful and expensive.

    Giorgia understood our business immediately and delivered a clear, professional website that’s easy to manage.

    For the first time, I feel independent and confident making updates on my own.


    — Susan, Kindermusik Basel (Switzerland)

  • “I had no real trust in a website, now people contact me all the time.”

    I had no idea where to even start with building a website and not a lot of faith that it would actually bring me business.

    When I received mine, I was impressed. It reflects me so well: simple and clear in design and content.

    Everyone loves it and I’m now being contacted by people from all over Germany. I would absolutely recommend this: it saves you so much time and gives you a result that satisfies you and your clients.

    — Giulia, Freelance Midwife, Germany

  • “I had already tried and nothing ever felt right.”

    I had been looking for someone to create the website for the Castello for more than a year and a half, but nothing ever felt right.

    When I discovered Giorgia, I immediately had a good feeling and once we started working together, I knew I had finally found the right person.

    Everything was clear, precise, and incredibly easy to follow, even for someone like me who isn’t tech-savvy. I always felt listened to and supported.


    — Marta, Castello di Cavagliano (Italy)

  • “I wanted a website that would bring me clients and I could manage by myself.”

    My lifelong dream was to have a website that truly showcased my expertise and knowledge.

    I never imagined it could be both so beautiful and so easy to manage.

    It was a great success right from the start, ranking high after only one week from launch.

    — Maria, Ostertica & Hebamme

  • “I needed a website that truly represented my business.”

    The final result exceeded every expectation: the website perfectly represents what I wanted to express about the Castello.

    I’ve already received so many compliments, even from professionals, a photographer I shared it with messaged me immediately saying: “so cool!”

    What I appreciated the most was Giorgia’s care, her eye for colors, her guidance, and her ability to turn my ideas into something real.

    I absolutely recommend her: professional, sensitive, engaging, and truly excellent.

    — Marta, Castello di Cavagliano (Italy)

  • “I was afraid of the online world and didn’t even know where to start.”

    Before starting, I had no brand, no website, and a lot of fear about being online. I relied only on word of mouth and felt completely unprepared.

    Giorgia guided me step by step with empathy and clarity — from defining my tone of voice and services to creating a visual identity and website that truly represent me.

    Today I finally feel confident and professional online, and I’ve already received only positive feedback. I absolutely recommend Giorgia to other professionals.


    — Martina, Physiotherapist (Italy)

  • “I wanted something that communicated our professionalism.”

    The final result exceeded every expectation: the website perfectly represents what I wanted to express about the Castello.

    I’ve already received so many compliments, even from professionals — a photographer I shared it with messaged me immediately saying: “so cool!”

    What I appreciated the most was Giorgia’s care, her eye for colors, her guidance, and her ability to turn my ideas into something real.

    I absolutely recommend her: professional, sensitive, engaging, and truly excellent.


    — Marta, Castello di Cavagliano (Italy)

Start Here to Solve your Website Issues