From Confused to Confident:
Build Your Online Presence with Strategy
I help you build a Strategic Online Presence that feels like you, attracts the right clients, and works for your business long-term.
If your brand or website feels disconnected, overwhelming, or just “not working,” you’re not alone. My work combines strategy, design, and hands-on guidance so you don’t just get pretty visuals… you get clarity, structure, and confidence to grow your business online and offline.
Strategy Powers Everything Else
Every successful brand and website starts with clarity. Without strategy, design is just decoration. With strategy, you gain direction, focus, a solid foundation to grow sustainably.
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Perfect if you’re feeling stuck or need fast clarity.
Together we’ll tackle your immediate challenges, such as:Identifying your ideal audience
Refining your offer so it’s clear and compelling
Mapping your next business steps
Outcome: Walk away with a focused action plan and renewed confidence in your direction.
Starting from 250 Eur -
Best if you’re ready to build or relaunch with strategy at the core.
In these sessions, we’ll:
Clarify and organize your services for scalability
Shape your client journey (from first contact to conversion)
Define your brand messaging for consistency across platforms
Outcome: A customized roadmap that guides your website, branding, and communications with clarity.
Starting from 450 Eur -
For entrepreneurs and CEOs navigating growth or transformation.
Ideal if you want me by your side while:
Restructuring your services or offers
Pivoting your business model
Expanding into new markets or platforms
Outcome: Hands-on support, accountability, and a trusted thought partner to help you make confident decisions as you grow.
Starting from 650 Eur
Strategy is available as a standalone service or can be integrated into any package,
ensuring your website, branding, and content are always built on solid ground.
Why Strategy Matters
Strategy lays the foundation
& my packages build everything on top
From brand and website transformations to audits, these packages turn strategy into action,
meeting you where you are today and guiding you where you want to grow.
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The Confident Online Presence
“I need… well, everything!”
A complete brand and website transformation for entrepreneurs who want to show up online with clarity, confidence, and a cohesive digital presence that truly reflects who they are.
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Website Audit
“Why am I hearing crickets?”
A strategic review of your existing site to uncover what’s not working (User Experience, design, messaging, offers, or SEO) and give you clear, actionable steps to fix it.
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Fast Website Launch
“I need a beautiful website… like, yesterday and affordable.”
A clean, stylish Squarespace site built fast using a premium template. Perfect for launching quickly without sacrificing quality and budget!
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Branding Boost
“My visual identity just isn’t working for me.”
From a mini refresh to a full brand identity, this package helps you align your look and feel with the direction your business is growing into.
The Confident Online Presence
A Full Package
“I need… well, everything!”
A full brand and website transformation for entrepreneurs ready to show up online with clarity, confidence, and a cohesive digital presence that truly reflects who they are.
This is for you if your current online presence feels scattered, outdated, or totally non-existent—and you're ready to do it right.
What’s included
✔ Brand discovery session
A collaborative workshop guided by a custom-made questionnaire to define your brand values, ideal audience, tone of voice, and market positioning, so your identity is rooted in clear, strategic foundations.
✔ Visual identity design
A custom-designed logo (with variations), color palette, and typography system, all created in Canva so you can easily reuse and adapt them for social media, marketing materials, or printed assets.
✔ Custom Website
A fully tailored Squarespace website with 5–7 pages (e.g. Home, About, Services, Contact, Blog, etc.), designed for great user experience, mobile responsiveness, SEO and most importantly, easy for you to manage and update independently.
✔ Content & messaging
Support developing or refining your website content to reflect your brand voice, communicate clearly, and guide users toward action (writing included and reviewed together).
✔ Online tool integration
Setup of essential tools like scheduling, email marketing, or e-commerce features, all designed to support your business goals.
✔ Instagram Templates
A cohesive set of Canva templates as a visual extensions of your brand to keep your content aligned and professional across all platforms.
Ostetrica Hebamme Team - Midwives in Germany
“We went from having nothing to owning a clear, professional brand and website that truly reflect who we are. Now we get inquiries from all over and we feel confident managing everything ourselves.”
Martina P. - Fisioterapia & Core
“I had no brand, no website, and no idea how to communicate online. Now I have powerful tools that truly represent me and I’m finally proud to share my work.”
Empowerment & Training
1h Squarespace live training (recorded)
1h Canva training (recorded)
Personalized video walkthrough of your site
PDF brand guide + Squarespace cheat sheet
Lifetime access to training materials
Full Package - Timeline & Investment
Timeline: 4–8 weeks
Once we kick off, we’ll move through brand strategy, visual identity, web design, and development step by step. With your collaboration and timely input, your full brand and website can be brought to life in 4 to 8 weeks. I’ll guide you through what I need at each stage to keep things smooth and on track.
Investment: From 1,500 CHF
This is a highly efficient, all-in-one solution designed to give you a cohesive, professional, and powerful online presence. Custom quotes vary based on the scope and features needed. Payment plans are available to make the process more flexible.
Strategic Website Audit
“Why Am I Hearing Crickets?”
You’ve launched your site… but no one’s booking, buying, or staying. This audit gives you a professional deep-dive into what’s not working and exactly how to fix it, with clear, actionable advice you can implement right away (or with my help).
What’s included
✔ User Experience analysis
I review your site’s structure, navigation, and flow to identify friction points and missed opportunities for user engagement.
✔ Visual identity consistency check
I assess whether your visuals (logo, colors, fonts, imagery) align with your brand and build trust—or feel disjointed or unclear.
✔ Messaging & offer clarity review
I evaluate how well your copy communicates your value, who it’s for, and what action visitors should take—so your site works to convert, not confuse.
✔ SEO audit
I check your basic visibility setup: page titles, metadata, headers, speed, and structure, so you know if Google can actually find you.
✔ PDF action plan
A personalized report with clear insights and step-by-step recommendations, organized by priority so you know exactly what to fix first.
✔ Video walkthrough
A screen recording where I talk you through the audit findings, so you understand the “why” behind each suggestion and can move forward confidently.
Susie A. - Basel
“Giorgia’s website Audit immediately revealed the weak points in both my site and brand strategy. It helped me redefine our unique value, refocus on what really matters (for my brand and the families it serves) and led me to confidently upgrade to the full package.”
Timeline: 3–5 business days
Once you book and provide access to your website, I will proceed with a thorough review. You’ll then receive your full audit (PDF report + video walkthrough) within 3 to 5 business days. Need a faster turnaround? Let me know when booking.
Investment: 250 CHF
This is a one-time investment that gives you clarity and direction, whether you're preparing for a full redesign or just need smarter, more strategic tweaks.
Upgrades:
If you decide to move forward with a full package, you'll receive a 150 CHF discount.
Prefer to go with a branding project or a Fast Launch Website instead? You'll receive a 20% discount on that package
… so the audit always pays off.
Audit - Timeline and Investment
Website Fast Launch
Time & Budget Friendly
“I need a beautiful website—like, yesterday… and affordable.”
Perfect for when you need to launch quickly without sacrificing clarity or style. I customize a premium Squarespace template to reflect your brand, so you can get online fast, with confidence and ease.
What’s included
✔ Customized Squarespace template
A high-quality template (yours, mine, or one we choose together), adapted to match your branding and business needs, no generic cookie-cutter results.
✔ 3 to 5 mobile-optimized pages
Core site pages like Home, About, Services, Contact, and one optional (e.g. Blog, Portfolio), designed for flow and mobile responsiveness.
✔ Light content support
Guidance on structuring and editing your existing content so it feels clear, cohesive, and purposeful.. even if writing isn’t your thing.
✔ Basic SEO setup
Implementation of SEO essentials like page titles, descriptions, headers, and internal links, so your site is ready to be found.
✔ Pre-launch review & checklist
A full review of the site, with a launch checklist to make sure everything’s polished and ready to go live.
✔ Training & handover
30-minute 1:1 Squarespace training (live or recorded), plus a personalized quick-start PDF so you can confidently manage your site from day one.
Kindermusik at Basel Dreispitz
“Giorgia’s Website Fast Launch was a total game changer. I’m amazed by how fast and detailed her work was. She understood my business, delivered smart solutions, and saved me tons of time and money! For the first time ever, I have a website I can edit on my own, easily and confidently.”
Fast Website - Timeline & Investment
Timeline: 1–2 weeks
Once your content and visuals are ready, your site can be fully designed, reviewed, and launched in as little as 5 to 10 business days.
We’ll agree on a start date together and I’ll guide you through what I need from you to keep things fast and smooth.
Investment: From 550 CHF
This package is designed to be budget-friendly and time-efficient, without compromising on quality or professionalism.
If you decide to integrate it with a branding project later, you’ll receive a 20% bundle discount on the branding package, so everything works beautifully together, at even better value.
Branding Boost
“My visual identity just isn’t working for me.”
Whether you’re just getting started or your current branding feels outdated and inconsistent, this package helps you create a strong visual identity that actually represents your business and is easy to use everywhere, from social to print.
You can choose between a Mini Brand Review or a Full Brand Development, depending on where you are in your journey.
Mini Brand Review - What’s included
✔ Visual Identity Review
A professional evaluation of your current logo, colors, and fonts—with clear suggestions to improve alignment, consistency, and visual impact.
✔ Canva-based refinements
Updated visuals, logo tweaks, or font suggestions shared via Canva, easy to edit and use for social posts, print, or your website.
✔ Mini brand guide (PDF)
A clear, organized reference with your refreshed brand elements and how to use them across platforms.
✔ 30-minute Canva training
A recorded or live session showing you how to confidently apply and manage your visual identity using Canva.
Full Brand Development - What’s included
✔ Brand discovery session
A guided conversation + custom made questionnaire to define your personality, tone, audience, and brand direction before visuals begin.
✔ Color palette + typography system
A tailored design system that keeps your brand cohesive across everything, online and offline.
✔ Custom logo design in Canva
Logo with 2–3 variations, created fully in Canva, so it’s easy to update, download, and reuse across all your content and marketing.
✔ Full brand guide (PDF)
A clean, easy-to-follow guide showing how to use your new logo, fonts, and colors consistently and professionally.
✔ 30-minute training
A personalized Canva walkthrough (live or recorded) showing you exactly how to apply your new brand with confidence.
Susie A. - Basel
"I came to Giorgia with a scattered brand presence, and she turned it into something cohesive, elegant, and joyful. The brand strategy session really helped me define my tone and audience. The custom logo and identity she created in Canva are not only beautiful but super practical for my daily needs!"
Martina P. - Fisioterapia & Core - Italy
"Before working with Giorgia, I had a business name and a vague idea, but no real brand. The brand discovery session helped me clarify who my brand is and who it speask to! The logo, colors, and fonts all came together in a way that finally felt like me. Everything is in Canva, so I can actually use it without stress. Now I feel proud every time I share my brand online."
Timeline:
Mini Brand Audit: 2 weeks
Full Brand Development: 3–6 weeks
Once we begin, you’ll receive a clear timeline and checklist to help us stay on track and move smoothly through the process.Investment:
Mini Audit: From 180 CHF
Full Brand Development: From 350 CHF
Get a brand identity you’ll actually use, with ease and confidence.
If you combine these with a website package, you’ll receive a 10-20% bundle discount, so your brand and site can evolve together at a better value.