Giorgia Riola, multilingual web designer and business strategist, planning branding and website strategy for expat entrepreneurs in Switzerland.

About Me

Helping Small Businesses Take Control of Their Online Presence

When you work with me, you’re not just getting a beautifully designed website, you’re gaining a thoughtful partner who truly cares about your success. Drawing on my background in business strategy, I bring problem-solving skills and clear structure to every project to ensure your online presence supports your unique goals.

I focus on creating websites that are not only beautiful and user-friendly but also deeply aligned with your business needs. Together, we’ll build a digital space that elevates your brand, resonates with your audience, and drives meaningful results.

Ready to take your online presence to the next level? Let’s make it happen… together.

Let's work together

My Professional Background

Italian expat entrepreneur Giorgia Riola, Squarespace web designer in Basel, balancing solopreneur life and client projects while creating websites for freelancers and expats.

Strategy Meets Creativity

I’m a naval engineer with both a BSc and MSc, and my international career has equipped me with a unique blend of analytical, strategic, and creative skills.
Having worked across multiple industries and countries (including Italy, the Netherlands, Poland, and Switzerland) I’ve held roles at renowned organizations like McKinsey & Company, Viking Cruises, and Abbott.

These experiences have honed my ability to solve complex problems, manage diverse projects, and craft impactful strategies, all of which I now apply to web design and branding.

My Web Design Certifications

Web designer Giorgia Riola working on a custom Squarespace website design for creatives and small business owners in Switzerland, focused on sustainable online presence.

User Experience (UX), User Interface (UI), Squarespace, SEO & Design

To solidify my skills in website development and user experience, I completed the Google UX Design Professional Certificate on Coursera, gaining advanced expertise in UX/UI design.

Additionally, I’ve trained in:
Professional Web Design (Figma & Squarespace from leaders in this Industry)
SEO & Content Writing (Optimized for search engines & conversion)
Canva for Visual Design (Creating cohesive and effective branding, easy to use for my clients)

Every website I create is beautiful, user-friendly, and optimized for your success.

Diverse Industry Expertise

Giorgia Riola, English-speaking web designer in Switzerland, creating custom Squarespace websites and brand strategies for freelancers, creatives, and expat entrepreneurs.

Websites That Speak Your Industry’s Language

What sets me apart from other designers is my deep understanding of multiple industries. Growing up with a medical practitioner mother, I gained early exposure to the medical field, while my career expanded my expertise in engineering, pharmaceuticals, travel & leisure, retail, and more.

This diverse background allows me to craft targeted, effective website content with minimal input from clients, saving you time while ensuring precision and industry relevance.

Designing for a Global Audience

Having 2 nationalities, a multicultural family, and having lived and worked in several countries, I bring a global mindset to my work. This international experience helps me create websites and content that resonate with diverse audiences.

I speak Italian and English fluently, have a strong command of French, and possess basic German and Dutch skills, allowing me to communicate effectively with international clients and tailor content to different cultural markets.

Multicultural Perspective

Web designer Giorgia Riola working on a custom Squarespace website design for creatives and small business owners in Switzerland, focused on sustainable online presence.

Efficiency & Flexibility

Balancing a fast-paced career with being a mother of two young boys (and 3 cats) has taught me to be efficient and adaptable in everything I do.

Now based in Basel, Switzerland, with my Dutch husband, I bring both warmth and professionalism to every project. I prioritize flexibility, clear communication, and a seamless process, ensuring that website creation feels stress-free and empowering for my clients.

“More than just delivering a website, I care about giving you the confidence to manage your online presence independently.”

I believe that you shouldn’t have to rely on professionals for every small change. I guide, teach, and support you in a way that makes you feel in control of your digital space.

My Approach

Giorgia Riola, Italian expat and Squarespace web designer based in Basel, Switzerland, sitting on a sofa with her cat while working on strategic website design and branding for freelancers, creatives, and small business owners

Let’s Build a Website That Works for You

A Site You Own, Understand, and Can Manage with Confidence

Your website should be a powerful tool, not a challenge. Whether you need:

  • Website

  • Branding

  • SEO

  • Strategic content

I’m here to guide, support, and create alongside you. I don’t just design websites! I empower you to take control of your online presence.

Together, we’ll create a digital presence that truly drives YOUR results.

White paint splatter texture on a dark background, part of the visual branding of Giorgia Riola, Italian expat and Squarespace web designer in Basel, Switzerland, creating sustainable websites and brand strategies for freelancers and expats
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I don’t just design websites!
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