PORTFOLIO PROJECT - The Confident Online Presence
Brand, Website & Content Strategy for a Historic Event Venue in Northern Italy
“I had been looking for someone to help me create the website for the Castello for more than a year and a half, but none of the proposals I received ever convinced me.
When I landed on Giorgia’s Instagram page, I immediately had a good feeling and once we started working together, I knew I had finally found the right person.
The experience was wonderful: everything was organized clearly and precisely, with endless patience. Even for someone like me, who isn’t very tech-savvy, every step was incredibly easy to follow. I always felt listened to and supported — working with Giorgia feels like working with a friend.
The final result exceeded all my expectations: the website perfectly represents everything I wanted to express about the Castello. I’ve already received so many compliments, even from professionals: a photographer I shared it with replied instantly saying, ‘so cool’!
What I appreciated the most was Giorgia’s care, her eye for colors, the way she guided me step by step, and her ability to turn my ideas into something real.
I absolutely recommend her: professional, sensitive, engaging, and truly excellent.”
— Marta, Castello di Cavagliano
Platform & Tools:
Squarespace, Canva, Google Search Console
Location:
Cavagliano, Bellinzago Novarese (Piemonte, Italy)
Client:
Castello di Cavagliano, a historic property in the Novara countryside (Piemonte, Italy), now reborn as a curated venue for private and corporate events — blending authenticity, nature, and warm hospitality.
The owner, Marta, manages the location with care and sensitivity, offering a personalized, family-style approach that makes every event feel unique.
Project Type:
The Confident Online Presence
A full strategic rebranding, website, and storytelling project for a historic venue evolving into a modern event location.
The project unified brand positioning, voice, copywriting, and visual storytelling to express the Castello’s unique identity: authentic, natural, and human-centered.
This collaboration went far beyond design, it included:
Strategic content interviews
Narrative and SEO-driven copywriting
Brand storytelling and tone of voice
Website structure and UX
Integration of trusted vendors and partners into the user experience
From Heritage to Heartfelt Experience
with a Confident & Strategic Online Presence
This project was developed through my “Confident Online Presence” package, designed for venues, creatives, and hospitality professionals who need not only a website, but a clear identity, strong positioning, and storytelling that connects with their audience.
When Marta reached out, her goal was to create a digital presence that could communicate the essence of her venue — not just its spaces.
The Castello di Cavagliano is more than a place: it’s a living story, a welcoming location where every celebration carries the warmth of its host and the beauty of its history.
Through an in-depth strategic interview, we mapped the brand compass:
the story, values, audience, emotional tone, and the balance between history and modern usability.
From there, I developed a full website ecosystem (elegant, warm, and SEO-optimized) designed to position the Castello as a reference for intimate events, small weddings, workshops, and cultural gatherings in Northern Italy.
I don’t just design websites, I help places and people express their essence, creating experiences that feel authentic, welcoming, and deeply connected to their story.
The Castello di Cavagliano is a place where history meets hospitality, where every event feels intimate, personal, and meaningful. I knew its online presence had to reflect that same feeling: warm, timeless, and genuine.
Together, we worked on:
Defining the Castello’s identity and values, translating its atmosphere — historic, natural, and human — into a clear brand narrative.
Crafting a voice and tone that communicate both professionalism and warmth, centered on Marta’s authentic way of welcoming guests.
Developing copy and structure that help visitors imagine their own event within the space — feeling guided, supported, and inspired.
Designing a website experience that balances beauty and usability, where photography, words, and whitespace tell the story of the place.
Integrating trusted collaborators (catering, photographers, florists, DJs) into the user journey, reinforcing a sense of community and ease.
Every element (from the natural color palette to the clean layout and poetic tone of voice) was designed to mirror the Castello’s spirit: not to sell a venue, but to evoke connection, authenticity, and care.
My Approach
Key Deliverables
This project covered every stage of strategy, creation, and launch:
from brand identity and storytelling to website design, SEO, and content structure.
Together, we worked on:
✔ Brand Strategy & Narrative
Defined the essence of the Castello — authenticity, nature, and hospitality — and transformed it into a coherent brand story that guides every page, word, and visual choice.
✔ Website Design (Squarespace)
A warm, editorial-style website that balances elegance and usability.
Built to immerse visitors in the Castello’s atmosphere while guiding them clearly toward their ideal event.
✔ Copywriting & Content
Complete Italian copy across all pages (home, events, collaborations, FAQs, contact). SEO-optimized and emotionally resonant, written to reflect Marta’s voice and help users imagine their own event in the space.
✔ SEO & Local Visibility
Strategic titles, meta descriptions, and keyword structure, integrated with Google Search Console for discoverability and ongoing growth.
✔ Collaborations & Vendor Integration
Dedicated section presenting trusted professionals (photographers, DJs, caterers, florists) as part of a curated, human network that extends the Castello’s hospitality beyond its walls.
✔ Client Content System & To-Do List
Created a detailed checklist for photo, review, and content collection, a practical system that helps Marta manage updates and future additions with clarity.
The Result
A Story-Led Brand Experience
The Castello di Cavagliano now has an online presence that feels as authentic as the place itself — elegant yet simple, historical yet alive.
Every detail (from text to photography placement) was designed to evoke warmth, care, and a sense of belonging.
Visibility & Local SEO
Optimized for regional search (Piemonte, Novara, Milano area), the site now reaches the right audience: people looking for intimate, personal, and meaningful venues.
Human-Centered Narrative
The content amplifies Marta’s personality: her calm presence, flexibility, and genuine hospitality; positioning her as the soul of the Castello.
A Connected Ecosystem
Each collaborator (photographers, DJs, caterers, florists) is presented as part of a shared creative network, enhancing trust and positioning the Castello as a curated hub for refined yet relaxed events.
Want a Transformation Like This?
This project was built through my Confident Online Presence package.
Perfect for venues and businesses that want to turn their story into an authentic, welcoming, and well-structured online presence.