PORTFOLIO PROJECT - The Confident Online Presence
Brand & Website for a Prenatal & Postnatal Educator
Full Brand Identity – Calm, joyful, and cohesive visual system
Logo Variations – Flexible, hand-crafted marks for multiple uses
Social Sharing Image – Gentle design to share prenatal classes
Social Sharing Image – Empowering message for postnatal care
Full Layout – A cohesive, branded experience across all pages
Icon – Simple and recognisable for small-space or social use
Home Page – Warm, clear, and reassuring
Class Overview – Simple navigation between prenatal and postnatal options
Contact Form – Easy, inviting way to stay connected
Class Categories – Intuitive layout to explore services
Prenatal Yoga Page – Calming and informative for expectant parents
Benefits Section – Clear overview of what each class offers
Testimonials – Social proof with warm, trust-building visuals
About Page – Trust through story, qualifications, and personal tone
Client:
Susie Atkinson – Prenatal yoga instructor, hypnobirthing teacher, and childbirth educator based in Basel, Switzerland. With over 18 years of experience, Susie offers holistic, evidence-based support to international families through pregnancy, birth, and early parenthood.
Project Type:
The Confident Online Presence
A complete brand and website creation for a solo perinatal professional seeking clarity, beauty, and connection. We crafted a grounded digital presence that feels calm, confident, and deeply human, designed to support Susie’s clients through one of life’s biggest transitions.
Platform & Tools:
Squarespace, Canva, Acuity Scheduling
Location:
Basel, Switzerland
From Compassionate Care to Connected Design
A Website That Grows Like a Wildflower Meadow
This was built through my “Confident Online Presence” package: for professionals who need more than just a website. They need clarity, connection, and a brand that truly feels like home for them and their clients.
This project was created through my Confident Online Presence package, perfect for practitioners who don’t just need a website, but a clear brand, aligned messaging, and visual identity that reflects their values.
Susie’s work is rooted in care: attentive, gentle, and empowering. From birth prep to postnatal yoga, every offering is infused with presence and empathy. She came to me with a vision: to express that depth in a way that feels warm, professional, and community-centered.
Together, we built a brand and website that honors this work: educational, nurturing, and inclusive. The tone is soft but structured, joyful yet grounded… just like her.
I don’t just build websites. I create digital spaces that reflect the heart of a practice, with clarity, warmth, and intention.
Susie’s work is grounded in presence: supporting families through one of life’s biggest transitions with empathy, knowledge, and care. I knew the website had to offer the same.
Together, we worked on:
Defining her values and brand personality (calm, joyful, and inclusive, professional)
Crafting a tone of voice that supports her brand
Writing content that informs, comforts, and welcomes
Structuring services clearly for different stages of parenthood: pregnancy, postpartum, babyhood
Every detail (from color and font choice to FAQs and class descriptions) was designed to make people feel supported and welcome. A place of inclusion. A place to belong.
My Approach
Key Deliverables
✔ Brand Identity & Visual Compass
We started with an in-depth brand discovery process to shape the emotional landscape of Mignon Baby: a wildflower meadow of support. From this, we created:
Brand personality: warm, calming, empathetic, natural
Visual direction: soft warm orange + botanical green
Fonts: Tenor Sans (headings), Quicksand (body), Angella White (signature)
Logo variations + icon
Brand voice and tone guide
Canva Instagram templates
Brand guidelines PDF
✔ Squarespace Website Design
Full website structure: Homepage, About, Services, FAQ, Resources, and Instagram landing
SEO-optimized content: titles, meta descriptions, alt text, internal links
Warm and structured layout reflecting brand values
Service pages for each class with clear language and booking intent
Comprehensive FAQ section for each offering
Responsive design, mobile-ready
✔ Acuity Scheduling Setup
Scheduling structure for all classes, private sessions, and packages
Waitlist messages, offline payment options, class descriptions
Overview of Acuity pricing plans with guidance on choosing the right one for packages, coupons, or recurring classes
Future support includes a 1:1 tutorial and step-by-step videos
✔ Strategic Copywriting
Website copy written in Susie’s voice: kind, reassuring, informed
Descriptions for each service (birth prep, yoga, baby sign, singing, etc.)
Instagram landing page intro
Resource page combining FAQs and links
✔ Empowered Support
Step-by-step video tutorials on Squarespace, Canva and Acuity scheduling
1-1 Live tutorial call to launch with confidence
Ongoing availability for questions & queries
✔ Instagram Templates
Custom Canva templates aligned with her brand identity (posts, stories, reels covers)
Update of already designed content to match new branding
The Result
A real Brand
Mignon Baby now has a digital home that reflects Susie’s calm, nurturing approach. With strong foundations in place, her brand can grow at her own pace.
Stronger Connections
The content builds trust and reduces overwhelm, helping new parents feel supported and leading to more meaningful, aligned inquiries.
Empowered Brand Ownership
Susie can now manage her site, bookings, and content with confidence, supported by tools and templates designed to grow with her.
Want a Transformation Like This?
This project was built through my Confident Online Presence package.
Perfect for solo professionals ready to show up online with clarity, confidence, and authenticity.