PORTFOLIO PROJECT - The Fast Website Launch
Kindermusik at Dreispitz Basel - Children Music School
Client:
Kindermusik at Dreispitz Basel
A beloved English-speaking music program for babies and young children, active for over 25 years in Switzerland.
Project Type:
Fast Website Launch
A rapid Squarespace redesign to restore visibility, enable registrations, and empower the client.
Platform & Tools:
Squarespace, Canva
Location:
Basel, Switzerland
From Website Trouble…
to Proud Intuitive Digital Presence. In 10 Days
This project was part of my “Fast Website Launch” package: a strategic, user-friendly, mobile-optimized site built in 1–2 weeks.
When Susan, director of Kindermusik Basel, reached out, her website was down, blocked, and unsupported by her former web designer.
With fall registrations just around the corner, she needed a website — fast. One that would feel welcoming, reflect the joyful spirit of her classes, and be easy to update on her own.
I don’t just build websites. I simplify the tech, clarify communication, and give professionals full control of their online presence.
From the first call to post-launch support, I worked side-by-side with Susan to uncover what truly mattered:
- Clear communication
- Easy navigation for busy parents
- A site she could manage with confidence, without chasing tech support
This project reflects what I care about most: listening carefully, designing intentionally, and building systems that empower.
Even in a fast-paced launch, strategy and care are never skipped.
My Approach
Key Deliverables
✔ Clean, Mobile-First Squarespace Website
A fresh, full-width responsive design with clear user paths for different programs and parent needs.
✔ Copywriting & Content Strategy
Full content planning and collaborative writing support for every page, ensuring clarity, tone, and structure matched the brand.
✔ Program Pages + FAQs
Custom pages for each Kindermusik level with details, images, and downloadable registration PDFs.
✔ SEO Setup & Alt Text Optimization
Titles, meta descriptions, image alt text, and keyword implementation to support local search and visibility.
✔ Domain & Hosting Migration
Resolved all tech issues (domain redirection, DNS, SSL setup) to consolidate hosting in Squarespace — fast and stress-free.
✔ Client Empowerment
1:1 training and handover to give Susan full control. No more chasing tech help. She now updates pages, dates, and forms independently.
Home Page – Welcoming, colorful, and clearly structured for every type of visitor Includes age-based navigation and strong CTAs to guide parents to the right class quickly and intuitively.
Credentials Section – Instantly builds trust with parents through experience, certifications & recognitions Highlights Kindermusik’s international Maestro status, native English-speaking educators, and 25 years of impact.
Courses, Benefits & Bookings – Clear program breakdown with compelling reasons to enroll Each class level features age ranges, benefits, visuals, and direct links to downloadable registration forms.
Classes Overview – Visual grid with logos, age groups, and direct links to program pages Makes it easy for visitors to understand all offerings at a glance and click through to what fits their child.
Contact & Google Maps – Immediate access to reach out or find the studio with ease Optimized for mobile and desktop users to locate and connect without friction.
FAQs Section – Interactive dropdowns tailored to parents’ real questions Grouped by program level (e.g. babies, toddlers, preschoolers) to increase clarity and reduce overwhelm.
Overview of the complete responsive Website (Laptop & Mobile)
The Result
Fast Launch
The website went live in time for Fall registrations, giving parents an easy and reliable place to sign up, just when they were searching.
A Strategic, Online Presence
The design reflects the warmth, color, and energy of the Kindermusik experience, with clear program pages and strong calls to action for every age group.
Empowered & In Control
For the first time in 25 years, the client has full autonomy over her website (from updating class dates to uploading PDFs) no tech help needed.
Before: Frustrated, Stuck, and Ready to Give Up
“Before working with Giorgia, I felt totally frustrated and helpless. My website was blocked and unusable for months, and I couldn’t make a single update on my own. Every little change meant hiring an IT expert — they were expensive, hard to reach, and made me dread the process.”
“When my latest tech person ghosted me and couldn’t fix the hosting issues, I was ready to give up altogether. That’s when a colleague recommended Giorgia — and honestly, it changed everything.”
- Susan - Director, Kindermusik at Dreispitz Basel
During: A Breath of Fresh Air
“Working with Giorgia is heaven! She took time to understand my business and came back with thoughtful, creative, and intelligent solutions. She really goes the extra mile — and everything, from communication to execution, was clear, simple, and completely stress-free.”
“The moment I saw my new website, I just thought: ‘Yes — this is exactly what I needed.’ It was beautiful, organized, and finally reflected the joy and professionalism of our music classes.”
- Susan - Director, Kindermusik at Dreispitz Basel
After: Confidence, Control, and Excitement for the Future
“I still can’t believe how easy it is to use the new website. I can update text, dates, even registration materials myself — no more tech stress, no more waiting on anyone.”
“I’m so excited to launch this site. I’m expecting more visibility, more inquiries, and a real boost in business. Best of all, I finally feel empowered and in control of my online presence.”
- Susan - Director, Kindermusik at Dreispitz Basel
“I highly recommend working with Giorgia. She’s smart, creative, and incredibly easy to collaborate with. If you need a new website (especially one that puts you back in charge) Giorgia is the one to call.”
Want a Transformation Like This?
This was built through my “Fast Website Launch” package.
Perfect for businesses who need a professional website fast and at a budget, without compromising quality!