My professional Journey… And How It Helps My Clients
From Engineering to Strategy Consulting… to Web Design
I started my career as a naval engineer, working in highly structured, problem-solving environments. From there, I moved into corporate strategy consulting, working with companies like McKinsey & Company, Viking Cruises, and Abbott.
These roles helped me develop a global perspective, a structured approach to problem-solving, and an eye for efficiency—all of which I now apply to web design and branding.
More Than Just a Web Designer
If you had told me years ago that I’d be designing websites for small businesses, I might not have believed you. My journey has taken me from engineering to corporate strategy consulting, and now to my true passion—helping small businesses grow through web design and branding.
While these career paths seem worlds apart, they all share one key theme: problem-solving, efficiency, and strategy.
Now, I use everything I’ve learned from my past industries to help entrepreneurs build powerful, strategic online presences—without the stress of relying on developers.
What I Bring from My Previous Careers to Web Design
💡 So, how does an engineer and strategist become a web designer?
The truth is, a great website is more than just aesthetics—it’s a business tool. And my background uniquely equips me to create sites that don’t just look good but actually work for your business.
✨ Here’s what sets my approach apart:
✅ Efficiency & Strategy – My engineering and consulting background means I plan, structure, and execute projects with a strategic mindset. Your website isn’t just a design—it’s an investment that needs to deliver results.
✅ Resourcefulness & Problem-Solving – I analyze business challenges and translate them into clear, effective digital solutions—whether it’s an optimized service page or a seamless user experience.
✅ Global Perspective – Having worked across Italy, the Netherlands, Poland, and Switzerland, I understand how to position businesses in different markets and connect with diverse audiences.
✅ Empowering YOU – My goal isn’t just to build a website and leave you stranded. I set you up for long-term success, ensuring you have the tools to manage and grow your website independently.
My Expertise in Web Design & Branding
A great website isn’t just about aesthetics—it needs to be user-friendly, SEO-optimized, and aligned with your business goals. That’s why I’ve invested in advanced training to bring both design and strategy into every project I create.
To refine my skills, I completed:
✔ Google UX Design Certification – This gave me a strong foundation in user experience (UX) and user interface (UI) design principles. I apply these insights to create websites that are intuitive, engaging, and drive conversions—so visitors don’t just land on your site, but actually take action.
✔ Advanced Squarespace & SEO Training – A website isn’t just about looking good—it needs to rank on Google and attract the right audience. I specialize in SEO-friendly website design, ensuring that your business gets found online and remains competitive.
✔ Canva Branding & Content Strategy – Your website is just one part of your brand’s digital identity. I integrate visual branding strategies, ensuring that everything—from your logo to your content—works together to create a cohesive, professional brand image.
📌 Whether you need a custom website, branding support, or a strategy for online growth, I help you build a digital presence that truly works for your business. 🚀
Why I Choose Squarespace for My Clients
One of the biggest frustrations business owners face is feeling stuck with their website—relying on developers for every small update.
💡 My focus? Creating websites that look great, function seamlessly, and empower YOU to confidently manage your online presence—without needing a developer for every small update.
That’s why I specialize in Squarespace.
✨ Why Squarespace?
✔ User-Friendly – No coding or technical skills required.
✔ SEO & Mobile Optimized – Ensuring your business gets found online.
✔ Secure & Reliable – No constant maintenance or security issues.
✔ Easily Customizable – You can update content, tweak layouts, and add new pages without needing outside help.
💡 You don’t need a developer.
💡 You don’t need your husband, friend, or neighbor to help.
💡 YOU can do itwith the right setup and the right platform.
By choosing Squarespace, I give my clients a stress-free, scalable solution that allows them to grow without constantly relying on external support.
Let’s Build a Website That Works for You
📍 Now based in Basel, Switzerland, I work internationally to help entrepreneurs and small businesses create a strong, professional, and conversion-focused online presence.
If you’re ready to:
✅ Take control of your online presence
✅ Have a website that’s easy to manage & SEO-optimized
✅ Turn your website into a powerful business tool
📩 Book a FREE 15-minute website audit where I analyze your site and give you a clear action plan for success.
🔗 Or explore my Squarespace templates here → & custom web design services here →
✨ Let’s create something amazing together! 🚀
