5 Website Mistakes That Cost You Clients & How to Fix Them!
1. Slow Loading Speed
The Problem:
If your website takes longer than 3 seconds to load, most visitors will leave before they even see your content. Slow websites hurt user experience and SEO rankings because Google favors fast-loading pages.
How to Fix It:
Optimize Images – Large images slow down your site. Convert them to JPEG or WEBP format and keep them under 300KB using tools like TinyPNG.
Use a Lightweight Design – Avoid too many animations, sliders, and heavy elements that can drag down speed.
Choose a Reliable Hosting Provider – If you’re on Squarespace, you’re already using optimized hosting. If you’re on another platform, make sure it’s fast and secure.
💡 Bonus Tip: Test your website speed using Google PageSpeed Insights or GTmetrix to identify any issues.
3. Not Optimized for Mobile
The Problem:
Over 60% of website traffic comes from mobile devices, yet many websites are hard to navigate on phones—leading to lost customers.
How to Fix It:
Design for mobile– Use Squarespace’s mobile preview feature to make sure everything looks great on a phone.
Check for usability issues – Ensure buttons are large enough to tap, text is easy to read, and navigation is simple.
Test your website on different devices – Browse your own site on a phone, tablet, and desktop to spot any issues.
💡 Bonus Tip: Google penalizes websites that aren’t mobile-friendly, so fixing this will help boost your SEO too!
5. Cluttered & Confusing Website Design
The Problem:
Too many colors, pop-ups, or complicated layouts make visitors feel overwhelmed, causing them to leave without exploring your content.
How to Fix It:
Keep a clean, simple layout – Use white space and structured sections to guide visitors.
Stick to 2-3 brand colors – Too many colors can be distracting and look unprofessional.
Make navigation intuitive – Your main menu should include only essential pages (Home, About, Services, Contact, Shop).
💡 Bonus Tip: A clean design makes it easier for visitors to find information quickly—which increases conversions!
Is Your Website Helping or Hurting Your Business?
Your website is one of your most powerful business tools—but only if it’s optimized to attract visitors, keep them engaged, and convert them into customers.
Many small business owners unknowingly make critical website mistakes that can lead to:
❌ Slow loading times that drive visitors away
❌ Low Google rankings because of bad SEO
❌ Confusing layouts that make people leave without taking action
The good news? Most of these mistakes are easy to fix! In this post, I’ll walk you through the six most common website mistakes and exactly how to fix them to improve your online presence and grow your business.
2. No Clear Call-to-Action (CTA)
The Problem:
Visitors arrive on your site, look around… and then leave without taking action because they don’t know what to do next.
How to Fix It:
Place clear CTAs above the fold (visible without scrolling), like:
"Book Now" for service-based businesses
"Shop Now" for e-commerce stores
"Get a Free Quote" for custom services
Add Internal Links to important pages:
📌 “Discover My Services” → Leads to your services page
📌 “Meet the Designer” → Links to your About page
📌 “Browse Templates” → Directs to your shop
💡 Bonus Tip: Use contrasting button colors so CTAs stand out!
4. Bad SEO (No One Can Find You)
The Problem:
If your website isn’t optimized for search engines, it won’t show up on Google search results, making it harder for potential clients to find you.
How to Fix It:
Use relevant keywords – Add keywords to page titles, headings, and descriptions (Example: “Squarespace Web Design for Small Businesses”).
Set up Google Search Console – This helps Google index your site faster and allows you to track performance.
Write SEO-friendly content – Blog posts, service pages, and descriptions should include keywords naturally.
Rename images before uploading – Instead of “IMG1234.jpg”, use “modern-web-design-squarespace.jpg” (with relevant keywords).
Add alt text to every image – This helps Google understand what the image is about and improves accessibility.
💡 Bonus Tip: Research what your clients are searching for using tools like Ubersuggest or Google Keyword Planner to optimize your content.
Want a Website That Works for You?
Your website should be a tool that helps your business grow, not something that holds you back. By fixing these 6 common website mistakes, you’ll create a faster, more user-friendly, and SEO-optimized site that attracts more visitors and converts them into clients. 🚀
Need Help Improving Your Website?
📩 Book a FREE 15-minute website audit—I’ll analyze your site and give you a clear action plan to improve speed, SEO, and conversions.
🔗 Or check out my ready-to-use Squarespace templates & custom web design services here
✨ Let’s build a website that works for YOU!
