Giorgia Riola, Italian expat and Squarespace web designer in Basel, Switzerland, working at her desk on strategic website design for small businesses and freelancers.

Hi, I am Giorgia Riola

Helping Small Businesses Take Charge of Their Online Presence, Starting with Strategy.

  • Strategic Squarespace websites

  • Cohesive branding, logos and visual identity

  • Social Media Templates

  • And Hands-On trainings

My mission? To empower you to confidently manage your online presence (no coding, no developers). I design websites and brands that are not only beautiful but also strategic: easy to update, aligned with your goals, and tailored to your business.

Ready to take control of your online presence? Let’s make it happen… together.

Let's work together

Crafting Your Digital Success

With professionalism, creativity, and a friendly approach

I help you craft not just websites, but a strategic online presence. From Squarespace web design to branding and overall business clarity, my goal is to give you a digital home that sets your business up for success.

Every design is grounded in solid strategy

so you can stand out confidently in today’s crowded digital world and manage your presence with ease, clarity, and direction.

Learn about Me

Everything Good Begins with Strategy

Before pretty websites, branding, or SEO… you need clarity & direction. Why?
Beautiful things don’t work just because they look good. With my background in international business consulting, I help you build beautiful things, based on solid strategy.


Every project with me includes a level of Strategy, because clarity is the foundation for communication, design, branding, and growth.

Strategy helps you:

  • Define your goals and ideal audience

  • Structure your services and offers so they’re clear, scalable, and profitable

  • Craft a client journey that feels natural and effective

  • Align your physical and digital presence with your business vision

With me, you can choose:

  • Standalone Strategy Sessionstailored consultations and roadmaps for clarity, focus, and growth.

  • Integrated Strategyincluded at the start of every project, and scalable depending on your needs. (We’ll define the right level of Strategy together during your free consultation.)

Explore Strategy in Detail

Discover my Core Offers

I offer strategy-first, results-driven packages:
from complete brand and website transformations to focused audits and quick-start websites.

Each package is designed to meet you where you are in your journey and give you the clarity, confidence, and tools to take control of your online presence.

  • A laptop and a smartphone on a table display a website for two Italian midwives in Germany, surrounded by decorative vases and a candle holder with a twisted candle, with a curtain background.

    The Confident Online Presence

    “I need… well, everything!”
    A complete brand and website transformation for entrepreneurs who want to show up online with clarity, confidence, and a cohesive digital presence that truly reflects who they are.

  • Person using a laptop with only their hands visible, one hand on the keyboard and the other pointing at the screen.

    Website Audit

    “Why am I hearing crickets?”
    A strategic review of your existing site to uncover what’s not working (User Experience, design, messaging, offers, or SEO) and give you clear, actionable steps to fix it.

  • Giorgia Riola typing on laptop representing her web design services

    Fast Website Launch

    “I need a beautiful website… like, yesterday and affordable.”
    A clean, stylish Squarespace site built fast using a premium template. Perfect for launching quickly without sacrificing quality and budget!

  • Color swatches with Pantone labels and a glass of water on a white surface.

    Branding Boost

    “My visual identity just isn’t working for me.”
    From a mini refresh to a full brand identity, this package helps you align your look and feel with the direction your business is growing into.

From Dream to Reality: A Website & Brand Built for Success

When two midwives set out to launch their freelance practice, they had the knowledge and passion, but no online presence. They needed more than just a website: they needed a full brand identity, clear messaging, and a digital home that felt both professional and personal.

What We Created Together:

Brand Discovery & Strategy
We clarified their values, tone of voice, and ideal audience to build a strong foundation.

Visual Identity Design
A custom logo, color palette, and font system that felt warm, trustworthy, and aligned with their field.

Website Strategy & Design
A clear, intuitive structure that guided users effortlessly through their services and values.

Copywriting & Messaging
Collaborative content that speaks directly to their clients—approachable, clear, and human.

Imagery Curation
We selected visuals that enhanced their brand and built trust at first glance.

1:1 Training
Post-launch, I trained them on how to update their Squarespace site and Canva assets independently.

The Process & Impact:

Building a brand and website from scratch can feel overwhelming: so many options, so little clarity on where to begin. With my Confident Online Presence package, I guided them through every step: from defining their brand identity to crafting strategic content and selecting visuals that connect with their patients.

By following a structured process and offering tailored recommendations, I made their journey smooth, efficient, and genuinely enjoyable.

“The Confident Online Presence” - Client Story

Full screenshots of responsive website pages from laptop and mobile for health practitioner website by giorgia riola from Basel Switzerland
Mockup of responsive web deign laptop and phone for home page of midwives website from Giorgia Riola in Basel Switzerland
Mockup of responsive web deign laptop and phone for services of midwife website from Giorgia Riola in Basel Switzerland
Mockup of responsive web deign laptop and phone for service details of midwives website from Giorgia Riola in Basel Switzerland
Mockup of responsive web design laptop and mobile for contact page of midwife website by Giorgia Riola from Basel Switzerland
Let's Chat! Book a FREE Call
See More in my Portfolio

Bringing Brands Online – Testimonials

No coding. No developers. No confusion.

Whether you're starting from scratch or refreshing what you already have, I’m here to guide you step by step. From designing a website that reflects your brand to teaching you how to manage it confidently, I offer strategic packages that meet you where you are and take you where you want to go.

With my support, you’ll walk away with more than just a finished website or brand: You’ll have a powerful, professional online presence that you own, understand, and know how to use.

Let’s build something authentic, that you’re proud to share.

Ready to Take Control of Your Online Presence?

Blue paint splatter on a black background.
Explore the Offers
Let's Chat! Book a FREE Call

Are you DIY-ing Your website?

I’ve been there, it’s not easy, don’t worry I have the perfect guide for you!

I’ve created “The Website Blueprint Kit”
to help you cut through the noise and build your website with strategy, confidence and clarity, step by step, at your own pace.

I want to see the Website Guide

Follow me on Instagram

I don’t just design websites!
I help small business owners take control of their online presence with actionable tips, resources, and exclusive offers on Instagram!

Reasons to Follow Me:
Get useful web design & SEO tips to improve your website and grow your business.
Exclusive perks – I offer free website audits, special discounts, and extra benefits for those who engage with my posts!
Join the conversation! I love interacting in the comments and answering your questions.
More in-depth content – I often expand on popular Instagram posts in my blog for deeper insights.

Don’t miss out!
Follow me on Instagram →